Module 5: Social Media Optimization

In this module, we will teach you how you can utilize the power of social media to drive traffic to your website. We will cover up Facebook, Twitter, Linkedin, and other social media sites. Enhance your social media presence after the completion of this module of digital marketing. Social Media today has great relevance in your overall digital marketing campaigns.


Social media optimization (SMO) refers to the creation of online content that is likely to be shared through social networks. Social media optimization is more art than science, as it can be difficult to come up with a consistent formula for creating shareable content. That said, social media optimization is gaining importance as social sharing is increasingly being integrated into search results.


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