Off-Page Optimization is the factor that we implement away from our web page and it normally includes link building on other websites. So, in this module, we will teach about directory submissions, article submissions, social bookmarking, press release submissions, classified submissions, and so on.
One Way Backlinks-
One way links are the links placed on your website without any reciprocal link (or links linking back to a site) from your website. It is also termed as an inbound or incoming link.
Two way backlinks a mutual link between two websites. This means that it does not matter where the link is located. In other words, the link text, also known as anchor text, does not play a role in whether a link is one way or two way. Clearly, any comment on somebody’s blog that is answered with a comment on the other blog creates a two-way link.
Some webmasters own multiple sites and try to build up one of their specific sites by offering link exchanges from their other sites. In doing this they add a link to you on their other site and get you to link to the main site they are trying to build up.