Digital marketing can be called as the process of promoting brands or products using electronic media through on the Internet.
Platforms that are included: mobile phones, digital displays, and any other digital medium.
Digital Marketing includes:
1) SEO (Search Engine Optimization): is a method for optimizing the content of a site to enhance its ranking on the Search Engine Results Page (SERPS).
SEO consists of the following activities:
- Site structure.
- Keyword research and analysis.
- Content delivery.
- Link building.
2)SMM (Social Media Marketing):
The journey of promoting your brand image and your content through social networking media channels to build brand value and generate leads for your business. Twitter, Facebook, Pinterest, and LinkedIn are all social media platforms that can be utilized as a part of your advertising channels.
3)SEM (Search Engine Marketing):
Search Engine Marketing (SEM): resembles and includes SEO and utilizes a significant number of similar techniques. The primary difference between the two terms is that SEM additionally includes paid online promotional models, like pay-per-click (PPC).
A strategy for directing traffic to your website by paying a publisher each and every time your ad gets clicked. It’s the most widely recognized types of PPC is Google AdWords.
5) Email Marketing:
Email is regularly used to promote content, promotions and discounts, and additionally to direct individuals towards the business site. Organizations utilize email marketing as a technique for communicating with their target audiences.
6) Affiliate marketing:
A sort of performance-based marketing where you get a commission or paid for promoting another person’s products or services on your site.
It is a method where content is created and circulated with the goal of providing relevant, intriguing content to attract a specific audience that a business is focusing on. Content could be anything from videos to blogs and white papers tend to function admirably utilizing content promoting systems.
Scope of digital marketing
The Prime Minister of India has come up with the idea of digital India. And resulting in many more job opportunities for youth to a great extent.
- Higher paid profile
Google says, the national average salary of the senior digital marketing manager is $95,415 and that in India is Rs 4,47,346. The digital marketing profession is one of the highest-paid job profiles in India.
- Excellent Job Opportunities
Job opportunities in digital marketing are ever-growing. Like other sectors of employment, difficulty levels are higher. But this Profession is an all-season field. Being reliable, eco-friendly, reachable, influential, user engagement and measurable digital marketing is the magic tool for brands and businesses
There is a countless number of sub-branches within the digital marketing field such as SEO analyst, Social media marketing executive, online reputation management executive, digital marketing manager, PPC specialist and so on. And so is the remuneration package range.