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Course Overview
The Advanced Digital Marketing Course at LSDMS is designed to provide you with a deep understanding of the latest digital marketing strategies and tools. This intensive 3-month program is perfect for anyone looking to start a career in digital marketing or enhance their existing skills. With a blend of theory, practical sessions, and real-world projects, this course equips you with the expertise needed to thrive in the dynamic world of digital marketing.
Modules of the Course
Introduction to Digital Marketing
- Understanding the digital landscape
- Key components of digital marketing
- Setting up your digital marketing goals
Search Engine Optimization (SEO)
- Keyword research and analysis
- On-page and off-page SEO
- Technical SEO
- SEO tools and analytics
Social Media Marketing (SMM)
- Social media platforms overview
- Creating and managing social media campaigns
- Audience targeting and engagement
- Analytics and performance measurement
Pay-Per-Click (PPC) Advertising
- Google Ads fundamentals
- Keyword bidding strategies
- Ad creation and optimization
- Tracking and reporting
Content Marketing
- Content strategy and planning
- Blogging and article writing
- Video content creation
- Content distribution channels
Email Marketing
- Building and managing email lists
- Crafting effective email campaigns
- A/B testing and optimization
- Email marketing tools and automation
Google Analytics
- Setting up Google Analytics
- Understanding key metrics and reports
- Tracking conversions and goals
- Data-driven decision making
Affiliate Marketing
- Introduction to affiliate marketing
- Choosing the right affiliates
- Managing and optimizing affiliate programs
- Performance tracking and reporting
E-commerce Marketing
- E-commerce platforms overview
- Product listing and optimization
- Online store marketing strategies
- Conversion rate optimization
AI in Digital Marketing
- Introduction to AI tools in marketing
- Chatbots and customer support automation
- AI-powered content creation
- Personalization and predictive analytics
Web Analytics and Reporting
- Understanding web analytics tools
- Creating custom reports and dashboards
- Measuring ROI in digital marketing
- Data interpretation and insights
Final Project and Certification
- Real-world project based on live scenarios
- Practical application of all modules
- Final assessment and feedback
- Course completion certification and Google Certification
Scope and Benefits of the Course
High Demand Career Opportunities: Digital marketing is one of the fastest-growing fields, with a high demand for skilled professionals. This course prepares you for a wide range of job roles, including SEO specialist, social media manager, PPC expert, content marketer, and more.
Comprehensive Skill Development: The course covers all major aspects of digital marketing, ensuring you gain a well-rounded skill set that makes you highly competitive in the job market.
Hands-On Experience: Engage in real-time projects and live case studies that give you practical experience and confidence to handle real-world challenges in digital marketing.
Industry-Recognized Certifications: Earn a course completion certificate from LSDMS and the opportunity to acquire Google Certification, boosting your credentials and career prospects.
Personalized Learning and Support: Benefit from one-on-one mentorship, personalized feedback, and continuous support throughout your learning journey, ensuring you achieve your goals.
Job Placement Assistance: Take advantage of our 100% placement assistance, including resume building, mock interviews, and access to exclusive job portals, to secure a rewarding career in digital marketing.
Lifelong Learning and Updates: Stay updated with the latest trends and techniques in digital marketing through ongoing access to masterclasses, workshops, and course material updates.
Enroll in our Advanced Digital Marketing Course today and take the first step towards a successful and fulfilling career in digital marketing!